Soulaima Gourani


Soulaima Gourani is a virtual keynote speaker and co-founder of the Silicon Valley-based software company "Women Reignite Inc." She is a YGL/Young Global Leader of the World Economic Forum and named #30 in the world by Thinkers50.

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“Obtain useful, thought-provoking tips on how a company can select, build, and maintain strategic alliances.”

Companies have proven over the months that when faced with challenges, alliances can speed up innovative results. The current COVID-19 crisis is no exception. Exciting alliances and new partnerships have arisen and have found new and faster ways of supporting communities, hospitals, businesses, and governments globally as they handle/recover from the economic and health impacts of COVID-19.

However, it’s a remarkable paradox: studies show that the number of corporate alliances increases by some 25% a year and that those alliances account for nearly a third of many companies’ revenue and value—yet the failure rate for alliances hovers between 60% and 70%. And despite an abundance of advice on how to make alliances work, that dismal record hasn’t improved in the past decade.

The conventional advice from the experts is quite consistent: Create a solid business plan backed up by a detailed contract. Define metrics for assessing the value your alliance delivers. Seek common ground with partners and pay close attention to managing your interface with them. Establish formal systems and structures. The recommendations are all sensible; you’d apply them to any business arrangement.

Building alliances is a new way of thinking about competition. Obtain useful, thought-provoking tips on how a company can select, build and maintain strategic alliances.

See this video and let Soulaima Gourani explain this to you. Find some inspiration on how to build a very strong alliance here.

The world constantly changes. Therefore, rethinking how we build and manage channels is necessary. Building new markets, developing new products, and marketing effectively is expensive. Many companies can take advantage of partnerships and alliances to strengthen the value chain. Alliances can serve as a shortcut to optimize learning, development, production, quality, marketing, and sales. Her talk is based on more than 10 years of working in global sales. Lots of exciting cases to learn from.

Read more about How to Visualize innovations at Soulaima Gouranis Blog.


Please contact Soulaima Gourani at if you wish to book a specific lecture or a combination of topics tailored to your needs. You can also use the contact form on the right side of this page to send an inquiry to Soulaima.


“Even though you said that you don’t need praise, I quite simply have to praise you for a fantastic presentation. It has been a long time since I have attended a meeting/lecture that was this entertaining and educational at the same time. Thank you very much for a superb day.”
Maria Schmahr
Communications officer – Amagerbanken

“Great, unpretentious, and highly relevant message delivered with great enthusiasm and good supporting examples. Soulaima is a very motivated and dedicated speaker. Some of the audience might think that her style is provocative, but I think that’s on purpose. However, some people might find that hard to cope with.”
Marianne Aslund
Marketing Manager – Breadth, Microsoft

“Interesting and personal content, lively performance—and well-targeted to the audience.”
Stine Munch-Nielsen
The Danish Architects’ Association