“It was absolutely a positive experience to attend a lecture on personal branding with Soulaima Gourani.” – Flemming Jahns, Umano Ressource
Credibility and loyalty are created as results of a consistent emotional imprint. If your company wants to achieve success in its market segment, it must operate within these three dimensions:
- Impression, which is the first thing customers experience when they meet the company
- Imprint, which is what you leave behind in conversations/meetings
- Expression, which is what everybody says about the company and should correspond with the individual customer’s experience
In short, corporate branding has merged with personal branding, and it is all about emotions. All employees have a personal brand (image), which must be in harmony with their company’s brand and vice versa.
The London Business School has done research on consumer behavior that supports the idea that emotions control our purchasing decisions to a very high degree. The London Business School’s study cites 20 emotions that either control or destroy our perception of and desire to buy a company’s products. Thus, there is a direct link between a company’s ability to build emotional ties and its ability to earn money. Therefore, it is important to understand that customers and consumers use their hearts more than their brains when making purchasing decisions.
An organization should employ personalities—people that they remember. These people must be capable of building warm relationships with their customers. It is no longer sufficient that they have professional competences—they must be able to interact positively with their customers to stimulate the customers’ emotions. A company’s ability to create an emotional bond with the customers is called emotional quotient. If you want to be successful, you should get inspiration from the way you bond with the customers. You should take a look at industries other than your own to avoid reproducing old knowledge.
Many companies have low emotional quotient because they don’t appreciate the fact that success doesn’t revolve around professional skills, price, or availability. Those parameters are just the admission ticket. A company’s combined ability to leave a positive, authentic, and emotional imprint is the new weapon in the battle for customers’ money. All companies leave these three imprints. The question is whether they know how customers respond to these, or whether those imprints are, as they hope and think they are. A company should create an overview of which areas they are doing well and where they could improve on. If you want to reduce the risk of customers switching to a competitor—even if the competitor has lower prices—then you have to put the customers into focus and make sure that all your employees are “cast” to match the customers’ needs and not the other way around. These days, many well-established companies think that they are being perceived as a success, even though people have actually started saying the opposite.
Personal branding is about visibility and marketing.
The ability to make other people trust you has become a critically important competence. You know when you come across a strong brand and a strong profile. Learn a strategy on how to create a personal brand and how you go about building or changing a brand. In times of crisis, you need to be even better at selling yourself, so personal branding is more important than ever.
The management and the employees represent the company. The managers and the employees are the people whom customers or business partners relate to. The employees, the people, have become the brand.
A partnership with Soulaima Gourani brings new knowledge about branding that will encourage everybody in a company to discuss how they can best take advantage of branding at the individual level to create awareness about their competences and abilities. All employees will end up seeing that they play a major part in improving their company’s image. Everybody will get access to concrete tools that would help them make a positive and professional impression.
It is all about the will to reflect and develop. Branding is about not being afraid of goal-oriented and strategic development as well as becoming more conscious of your identity, image, reputation, and development potential.
Want inspiration on Personal Branding? Read this.
Please contact Soulaima if you wish to register for a specific lecture or a combination of topics tailored to your needs.
You can also use the contact form on the right side or at the bottom of this page to send an inquiry to Soulaima.
“Dear Soulaima. Today, you were out at the Business Academy Zealand in Næstved were you held a lecture. I was among the Financial Economists, who had the pleasure of experiencing you. I just want to thank you for an incredibly inspiring lecture. It is a long time since I have been so caught by a lecture. (And how 80 students were able to shut up through the whole lecture!). You have really inspired me to struggle to move forward and achieve what I want! Thank you so much!”
Ida Skovlund Bliesman
“Thank you very much for a fantastic lecture yesterday. You really gave all of the participants a rude awakening. Everybody agreed that it was a super morning. They all approached us afterward to say thank you for a good event. And I can assure you that they wouldn’t have done that if they didn’t really mean it—so thanks a lot. Personally, I think that you are amazing, and after having heard you two times this year, I am now determined to strengthen my personal qualifications and do something about my networking. Thank you for your inspiration—I hope to have the pleasure to meet you again some other time.”
Helle Kem Rehmeier
Senior Project Manager, Grundfos Management A/S
“Once again, thank you very much for your participation as our personal development speaker at Management Events’ StrategiTorvet health care. We now have had a chance to look at the evaluations of our speakers. And on a scale from 1 to 5, where 5 is the best, the guests gave you 4.59—a really high score! Here are some of their comments: ‘fantastically inspiring,’ ‘very interesting woman,’ ‘super,’ ‘super and super,’ ‘magnificent,’ ‘thought-provoking and inspiring,’ ‘fantastic,’ ‘relevant,’ ‘lively and spellbinding,’ ‘great performance,’ ‘wake-up call—inspiring,’ ‘fantastic input,’ ‘thought-provoking—and stimulates reflection.’”
Project Manager, Management Events A/S
“It was absolutely a positive experience to attend a lecture on personal branding with Soulaima Gourani. You don’t often meet someone with Soulaima Gourani’s energy level, and as a speaker, she has the ability to blow you away. Only few speakers can deliver so much life, power, and constructive theory as Soulaima Gourani, and you just can’t wait to try out the theories. I have used everything that I learned from the words and gestures made by the lively speaker, and they work. If I get the chance another time, I am ready for another séance with Soulaima Gourani to allow me to get carried away by the idea of creating the sensible, objective, and, at the same time, high-spirited forum. I will recommend everybody who is thinking about networking and personal branding to show up for an experience that will remain with them for weeks.”.
“It was an inspiring and thought-provoking presentation on personal branding that you delivered at Oeksnehallen. You made the theory easily understandable through good examples from everyday life. You were provocative and powerful in the way you delivered your message. Even though I didn’t agree with everything you said, you managed to direct attention to areas that I used to take for granted, particularly within networking. I have already used many of the questions that you asked at Oeksnehallen, partly related to myself and partly related to some of my coworkers. This way, we have established a better picture of ourselves and the possibilities that are in personal branding.”.
Peter Jahn & Partnere A/S
“Thank you very much for your verbal kick yesterday at the personal branding presentation at Microsoft. It was exactly the kind of incendiary speech that I needed.”
Mette Bøttcher Knudsen