Soulaima Gourani


Soulaima Gourani is a virtual keynote speaker and co-founder of the Silicon Valley-based software company "Women Reignite Inc." She is a YGL/Young Global Leader of the World Economic Forum and named #30 in the world by Thinkers50.

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Culture Analysis

It is no surprise that you still find Google, WeWork, DELL, Apple, Facebook, Salesforce, Microsoft, and SAS at the top when you look at the list of the most successful companies. It is interesting to take a closer look at what lies at the root of their top rankings. A strong corporate culture, together with the knowledge and utilization of this culture, is one of the key factors behind these companies’ success. The correlation between investing in the corporate culture and the bottom-line result has often been called into question. However, doubt about this correlation has been put to rest by a Harvard Business School study which shows that companies with a strong involvement in their corporate culture have a 20–30 percent better differentiation ability than companies with a weak focus on their corporate culture.

Does this mean that a company cannot become successful without a strong and consistent culture? No, absolutely not. However, it is certain that the path to success is both shorter and less troublesome if a company is aware of its culture’s advantages and limitations.

What can the company learn from culture analysis?

Do you experience that processes sometimes come to a stop, that the employees are critical toward changes, or do you want to find out if your organization is structured efficiently? Maybe it is about time that you pay some attention to your corporate culture.

A culture analysis will provide knowledge about the action patterns that exist in the company. It is a good method for gaining insight into employee motivation, cohesion, values, norms, work ethics, and HR challenges as well as structural and organizational problems. The purpose of culture analysis is to show what ties the company together and where the company encounters resistance. A company requires a certain level of agreement regarding the rules and values that the members of the organization must observe. Culture analysis involves an in-depth study of how the necessary cohesion is created in the company and in which areas it is under pressure. Furthermore, the analysis explains where the company’s challenges come from. When and in which situations do problems occur, rendering the company inefficient or incapable of realizing its objectives?

Bo Lundberg about why a cultural analysis is important

What is culture, and how is it identified?

Culture, as a term, can appear diffuse and has been associated with many meanings over time. In recent decades, culture has been seen as something that creates recognition and cohesion, but at the same time, culture is perceived to be something that is living. Corporate culture is constantly undergoing changes because it is made up of human and organizational activity, and it creates cohesion in a workplace because it tells people what is right and wrong, good and bad, and cool and not cool. Culture analysis is all about identifying such important parameters.

Method and product

A culture cannot be studied from the outside, and therefore, the analysis includes observing the company’s daily activities during specific situations, talking with key individuals, and studying the organizational structure and strategies. Culture analysis is carried out by a junior consultant specializing in organization and management and with experience in organizational culture and culture analyses in cooperation with Soulaima Gourani.

Cultural mapping is carried out based on the findings of the analysis. A report containing the results is prepared. The report also discusses areas that need extra attention and presents recommended actions. The results are presented at a meeting, and we encourage a dialogue about how the results can be utilized efficiently for the company’s benefit.

You are very welcome to contact us if you would like to learn more about conducting a culture analysis in your company.

We look forward to having the opportunity to tell you much more about the benefits of culture analysis!

Your investment: From 25K USD